Blog
Here I share my secrets, industry insights and practical tips for crafting mesmerising digital strategies that’ll leave your audience spellbound.
How to Write a Sales Page That Converts Without Sounding Salesy
Let’s talk about the absolute dread of creating a sales page. You’ve got this brilliant, life-changing offer you’re desperate to get into the hands of your soulmate clients, but the…
Social Media Content That Lights You Up (Not Burns You Out)
The land of social is a loud place, isn’t it? It feels like every guru with a megaphone is shouting the same tired advice: “Post daily! Post on every platform!…
Tired of Content Chaos? Find Your Content Marketing Mentor
Ever feel like you’re Sisyphus, but instead of pushing a boulder up a hill, you’re trying to churn out a constant stream of content that just… rolls back down? One…
SEO vs SEM: Understanding the Difference Between SEO and SEM
If you’re trying to grow your online presence, you’ve probably come across the terms SEO and SEM strategies. But what exactly do they mean, and which one is right for…
Email Marketing Strategy: Revitalise Your Campaigns Today
You’ve probably heard it before: “Email marketing is dead.” But the truth is, it’s not dead, it’s just evolving. And the businesses that adapt are the ones that see results…
Conversion-Focused Copywriting Services vs Website Copy: What’s the Difference?
Not all words are created equal – especially when it comes to your website. If you’ve ever wondered whether your site needs a content refresh or a sales-focused overhaul, you’re…
How to Create a Social Media Strategy for Small Business Without Burnout
Let’s be honest: keeping up with social media as a small business owner can feel like a full-time job, and not the kind you enjoy. And finding the right social…
The Spellbound Visibility Rhythm™: My Energy-Led Marketing Strategy for Sustainable Visibility
An energy-led marketing strategy changed everything for me. For a long time, I thought I was the problem. I’d try to follow all the advice; show up every day, be…
SEO for TikTok: How to Make Your Social Content Discoverable (Without Burning Out)
You don’t need to go viral to get found. One of the most overlooked visibility tools in your digital toolkit right now? SEO for TikTok. Yep, TikTok videos can (and…
Email Marketing Strategy: How to Build a Plan That Converts (Without Being Sleazy)
If you’ve ever found yourself wondering whether email marketing is even worth it anymore, you’re not alone. Social media might be louder, but email marketing? It’s powerful. Personal. And when…
Why a Marketing Mentorship Might Be the Missing Link in Your Business Growth
If your business feels stuck, if you’re constantly bouncing between burnout and hustle, riding the feast-or-famine cycle, or endlessly tweaking your offers and wondering why no one’s biting… you’re not…
What Is a Launch Strategy (And Do You Actually Need One)?
If you’ve ever tried to launch a product or service and ended up overwhelmed, ghosting your own audience, or wondering why no one’s buying, you’re not alone. Launching can feel…
What to Look For in a Marketing Mentor Program (and What to Avoid)
There are a million marketing mentor programs out there.Some promise 10x growth in 30 days.Others offer mindset magic and manifestation.And a lot of them leave you more overwhelmed than when…
How I Found My Favourite SEO Tool (And Why I Recommend It to Every Client and Course Student)
If you’ve ever fallen down a rabbit hole trying to choose the perfect SEO tool, you’re not alone. As someone who teaches SEO to Virtual Assistants and service providers, and…
How I Created a Sustainable Marketing Strategy That Actually Works (Without Burning Out)
If you’ve ever felt like marketing is just another source of burnout, this one’s for you. Because the truth is, most of the marketing advice out there wasn’t made for…
SEO and SEM Services: How to Choose the Right Ones for Your Business
If you’re in the process of scaling your online presence, you’ve probably Googled “SEO and SEM services” more times than you can count. You might have stumbled across dozens of…
The Ultimate SEO Audit Checklist for Small Businesses
When was the last time you gave your website a proper health check? If you’re feeling stuck with your rankings or wondering why you’re not getting more leads from Google,…
What is an SEO Power Hour? (And Why It Might Be the Best Investment You Make This Year)
You’ve probably heard the phrase SEO Power Hour floating around and wondered… what actually is that? Is it a generic consultation? A vague strategy chat? Another hour of someone telling…
Virtual Assistant for SEO: How to Offer This In-Demand Service with Confidence
If you’ve been wondering what it’s really like to become a virtual assistant for SEO, let me tell you how it started for me. Even though I’d been working in…
What to Do After a Social Media Photoshoot: A Step-by-Step Content Plan
So, you’ve just wrapped up your social media photoshoot. You’ve got a gallery full of banging new brand photos and… now you’re staring at them wondering, what the hell do…
Driving Authentic Engagement for Streamlabs in the UK Gaming Content Creator Market
Client: Streamlabs (via SourceCode Communications) Industry: Gaming, Streaming, Content Creation Services Provided: Community Engagement Strategy, Social Media Analytics, Influencer & Gaming Content Creator Partnerships Platforms Used: Twitter (X), TikTok, YouTube,…
Demand Generation vs. Lead Generation: What’s the Difference?
If you’re trying to grow your business online, you’ve probably come across the terms demand generation and lead generation. Both are essential for attracting and converting customers, but they serve…
Breaking the Stigma: Endometriosis, Chronic Illness, and Workplace Support
Why We Need to Talk About Endometriosis at Work When Australian radio host Marty Sheargold dismissed endometriosis as “made up” and suggested women were “diagnosing themselves,” he didn’t just make…
How to Prepare for Your Social Media Photoshoot Like a Pro
A social media photoshoot isn’t just about taking pretty pictures—it’s about capturing your brand’s identity, creating content that resonates with your audience, and ensuring your visuals help you stand out…
How to Choose the Right Podcast Marketing Services for Your Business
If you’re looking to expand the reach of your podcast and grow your audience, investing in podcast marketing services can be a game-changer. But with so many options available, how…
A Complete Guide to Building a Strong SEO Strategy Using the Four Pillars
Having a strong SEO strategy is essential for any business looking to thrive online. A well-rounded approach to SEO ensures that your website ranks high on search engine results pages…
Elevating Social Media Presence through Marketing for Hotels: Master Builder’s House Hotel
Marketing for hotels is an essential strategy to enhance their visibility and attract more guests. Social media is such a fast-growing channel, that many businesses are finding themselves needing to…
SEO Audits: Boosting Your Website’s Performance
When it comes to enhancing your online presence, an SEO audit is a crucial step. An SEO audit provides a comprehensive evaluation of your website’s search engine optimisation, offering actionable…
Harnessing TikTok SEO: Boost Visibility and Connect with Gen Z
When we think about search engines, Google is the first that comes to mind. However, TikTok SEO is emerging as a powerful tool for businesses and content creators to enhance…
SEO Marketing 101: Essential Strategies for Beginners
Anyone that knows me will tell you that I LOVE SEO Marketing. I’ve always been a bit of a ‘numbers gal’, and I think SEO work allows me to be…
Amplify Your Reach: The Power of Podcast Marketing
Podcasting has exploded in popularity over the past few years, and I’ll be honest, I’ve fallen victim to the craze! I never used to understand why people enjoyed them, but…
TikTok scheduling… yay or nay?
If you’re a TikTok content creator, you might find it difficult to keep up with the demands of consistently creating new and engaging content. One way to stay on top…
Is algorithm optimisation enough?
Is Algorithm Optimisation Enough? Balancing Reliability and Relatability in Content for Conversion Tailoring content to beat algorithms is a well-known tactic for content creators and marketers to reach their target…
TikTok marketing tips
Lessons Learned from Managing Accounts and Promoting LIVEs for Brands! Are you interested in managing TikTok accounts for brands or promoting LIVEs for businesses? Well, you’re in luck! In the…
Is Lemon8 the ‘place to be’ for beauty brands and influencers?
Social media has completely transformed the beauty industry, offering beauty brands and influencers new ways to connect with their audience and showcase their products. From Instagram to TikTok, beauty enthusiasts…
Enhancing email marketing effectiveness for Truffle Shuffle
When Lisa Middleton, Regional Director for Get Ahead VA Dorset, South Hants and Wiltshire (Wessex), got in touch and asked if I could speak to one of her clients about…
The power of the influencer in e-commerce
Influencer marketing has become a powerful tool in the ecommerce industry. Influencers, or content creators, are people who have a strong presence on social media and can influence the purchasing…
Is TikTok Shop the new QVC for Gen Z?
In recent years, social media platforms have increasingly become the go-to destination for shopping, with the social commerce industry in the United Kingdom expected to grow by 37.5% on an…
