SEO for TikTok: How to Make Your Social Content Discoverable (Without Burning Out)
You don’t need to go viral to get found.
One of the most overlooked visibility tools in your digital toolkit right now? SEO for TikTok.
Yep, TikTok videos can (and do) show up in Google search results. And in July 2025, Instagram will join the party too, meaning short-form video content is more searchable than ever. SEO for TikTok is one of the simplest ways to make your content discoverable long after it’s posted.
But if the idea of adding “SEO” to your content plan makes you want to hide under a blanket… keep reading.
I’m going to show you how to optimise your TikTok content without burning out, chasing trends, or turning your videos into keyword soup.
🧠 Wait — TikTok SEO is real?
Yes. And it’s powerful.
Google and TikTok have formed a bit of a love affair. Videos from TikTok regularly show up in mobile Google search results, especially for:
- How-to content
- Educational explainers
- Niche questions
- Product demos and reviews
This means your TikToks (and Instagram reels, if done right) can extend way beyond the For You Page. They can live on in Google and get discovered by people searching for exactly what you offer.
And you don’t need to post 5x a day to get there.
Google and TikTok have formed a bit of a love affair. Here’s why:
- How Google Search Works
- How To Make Sure Your TikTok Videos Show Up in Google Search Results
- Video SEO best practices
🔮 Here’s how SEO for TikTok works
To optimise your content for visibility in search, there are 5 key places you want to focus:
- Your video script + captions
Say your keywords out loud. Google can read your audio now.
Example: “Here’s how I plan my content using Notion as a virtual assistant.” - On-screen text (closed captions)
Overlay text helps both the algorithm and your viewers. Include your core phrase somewhere in your text. - Hashtags
Use a blend of searchable hashtags (e.g.#tiktokseo,#virtualassistanttips) and niche-specific ones to help your post get categorised. - Video description
On TikTok, this is where you should write like Google is watching. Keep it human, but naturally include your keyword or topic. - Profile bio
Use keywords here too! Especially if your bio shows up in search when someone Googles your username or content topic.
🕸️ But what if I don’t want to play the content game every day?
That’s where energy-led strategy comes in. You don’t need to post every day when you’re using a smart SEO for TikTok strategy that works with your energy.
Inside the Spellbound Visibility Rhythm™, I teach a cyclical approach to marketing that respects your natural energy, not just the algorithm.
Because no one wants to burn out trying to “stay consistent” on a platform that moves at warp speed.
Instead of trying to be everywhere at once, we build visibility through:
- SEO-optimised content that lasts longer
- Strategic repurposing across TikTok, Instagram, blogs, and Pinterest
- Messaging that converts – so you don’t need volume to get results
When your short-form video content is optimised for both humans and search engines, it doesn’t need to go viral to do its job.
🎯 Real talk: SEO for TikTok is not just for influencers
This is for service providers. Coaches. Creatives. Strategists.
Anyone who wants to be discoverable online without constantly churning content.
Whether you’re:
- A virtual assistant showing your systems
- A designer showcasing brand projects
- A social media manager sharing strategy tips
- A mentor talking about mindset shifts
… you can use SEO for TikTok to bring in aligned leads, grow your visibility, and build trust on autopilot.
💬 Final thoughts: Searchable content is sustainable content
TikTok SEO isn’t a hack, it’s a strategy.
It’s how you extend the life of every post.
How you reach people who are already searching for what you do.
And how you build visibility that doesn’t rely on burnout or bro-marketing.
🔮 Want help making your TikTok content work harder?
Let’s build a sustainable SEO for TikTok strategy that doesn’t drain you.
✨ Book an SEO Power Hour and I’ll help you optimise your content across TikTok, Instagram, and Google, without adding more to your plate.
Real help. Real strategy. Zero BS.
