Driving Authentic Engagement for Streamlabs in the UK Gaming Content Creator Market
Client: Streamlabs (via SourceCode Communications)
Industry: Gaming, Streaming, Content Creation
Services Provided: Community Engagement Strategy, Social Media Analytics, Influencer & Gaming Content Creator Partnerships
Platforms Used: Twitter (X), TikTok, YouTube, Twitch, Instagram
Overview
Streamlabs, a leading platform for streamers and gaming content creators, partnered with Tech PR & communications agency SourceCode Communications to enhance their presence in the UK gaming content creator market. They needed an expert to join them who truly understood the UK gaming and streaming ecosystem—someone who could drive engagement, build genuine relationships with gaming content creators, and amplify their brand presence across social media. You can also read SourceCode’s Case Study on all the work they do with Streamlabs here.
Challenge
Streamlabs sought deep-rooted connections within the UK gaming creator space to ensure authentic engagement. Their goals included:
✅ Strengthening relationships with streamers and gaming content creators to increase brand loyalty
✅ Enhancing community engagement across social platforms through meaningful interactions
✅ Optimising social media performance by leveraging data insights and influencer strategy
✅ Managing potential risks associated with high-profile creators in the space
While Streamlabs had a strong brand, they needed someone who understood the UK gaming content creator ecosystem and could turn passive brand awareness into real engagement.
Approach
As an expert in the gaming and streaming space, I developed and executed a targeted community engagement strategy designed to:
🎯 Foster Real Relationships – I built meaningful connections with gaming content creators, streamers, and influencers to strengthen brand credibility.
📊 Leverage Data for Insights – Through analytics, I identified what content resonated most and refined our engagement strategy accordingly.
📣 Support Key Campaigns & Activations – I helped promote Streamlabs’ major updates and social campaigns, ensuring they reached the right audiences.
⚡ Manage ‘Problematic’ Creators Effectively – Navigating potential PR risks, I ensured all interactions with influencers aligned with brand values.
Execution
Using a combination of organic social media interactions, influencer outreach, and event-driven engagement, we strengthened Streamlabs’ positioning in the UK gaming content creator space.
💬 Daily Community Engagement – Active, personalised responses to comments, tweets, and discussions across Twitter, Instagram, and TikTok.
🎥 Strategic Partnerships with Gaming Content Creators – Identified and engaged influential streamers and gaming content creators, turning them into brand advocates.
📢 Social Media Campaign Support – Worked alongside SourceCode and Streamlabs teams to amplify key campaigns, including live streaming events and content series.
📈 Data-Driven Optimisation – Provided detailed reports on engagement trends, influencer impact, and growth strategies.
Results
🔹 10,000+ Organic Views & Engagements Per Month across social media channels.
🔹 Consistent follower growth, gaining multiple tens of followers per day in collaboration with the in-house content strategy.
🔹 Increased Creator Retention – More UK gaming content creators organically mentioning and using Streamlabs.
🔹 Stronger Industry Positioning – The brand became more embedded in UK gaming conversations.
Key Takeaways
🌟 Genuine relationships drive real engagement – Surface-level influencer marketing doesn’t work in gaming. Real connections with gaming content creators build lasting brand affinity.
📊 Data should inform strategy – Understanding engagement trends helped refine our outreach and content strategy.
⚡ Community-led marketing is powerful – Streamers and content creators value platforms that engage with them authentically.
Final Thoughts
Collaborating with SourceCode and Streamlabs reinforced the importance of authentic engagement in the gaming content creator space. By fostering real connections and leveraging data-driven strategies, we helped Streamlabs strengthen its position in the UK gaming content creator market.
💬 Are you a brand looking to connect authentically with gaming content creators? Or a creator who wants to work with brands that actually get the industry? Let’s chat! 🎮
I love helping brands build genuine relationships in the gaming space—not just chasing vanity metrics. Drop a comment, DM me, or let’s grab a virtual coffee ☕ and talk all things community, engagement, and gaming marketing! 🚀
