Anyone that knows me will tell you that I LOVE SEO Marketing. I’ve always been a bit of a ‘numbers gal’, and I think SEO work allows me to be analytical and creative. If you’re here, it probably means you’ve recently heard the term ‘SEO’, ‘SEM or ‘SEO Marketing’ but what does it really mean,…
Podcasting has exploded in popularity over the past few years, and I’ll be honest, I’ve fallen victim to the craze! I never used to understand why people enjoyed them, but now I do. The thing is, creating a podcast is only half the battle. To truly maximise your reach and engage with your audience, you…
If you’re a TikTok content creator, you might find it difficult to keep up with the demands of consistently creating new and engaging content. One way to stay on top of your game is by using a scheduler, a tool that allows you to plan and schedule your TikTok posts in advance. In this blog,…
Is Algorithm Optimisation Enough? Balancing Reliability and Relatability in Content for Conversion Tailoring content to beat algorithms is a well-known tactic for content creators and marketers to reach their target audience. However, as with any strategy, there are potential drawbacks. In this post, we’ll explore the importance of balancing algorithm optimisation with reliability and relatability…
Lessons Learned from Managing Accounts and Promoting LIVEs for Brands! Are you interested in managing TikTok accounts for brands or promoting LIVEs for businesses? Well, you’re in luck! In the last month, I’ve had the pleasure of doing just that. And let me tell you, it’s been a wild ride. Managing TikTok accounts and promoting…
Social media has completely transformed the beauty industry, offering beauty brands and influencers new ways to connect with their audience and showcase their products. From Instagram to TikTok, beauty enthusiasts are constantly looking for new platforms to discover the latest trends and connect with their favorite brands and influencers. One platform that’s been gaining traction…
When Lisa Middleton, Regional Director for Get Ahead VA Dorset, South Hants and Wiltshire (Wessex), got in touch and asked if I could speak to one of her clients about email marketing, I was delighted! I had the pleasure of working closely with Truffle Shuffle, a leading retailer specialising in retro t-shirts, clothing, and accessories…
Influencer marketing has become a powerful tool in the ecommerce industry. Influencers, or content creators, are people who have a strong presence on social media and can influence the purchasing decisions of their followers. These individuals have built up a loyal following and are seen as experts in their respective fields. By partnering with influencers,…
In recent years, social media platforms have increasingly become the go-to destination for shopping, with the social commerce industry in the United Kingdom expected to grow by 37.5% on an annual basis for 2023. The rise of short-form video app TikTok has been no exception, with its in-app feature, TikTok Shop, becoming a hot topic…
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