The Spellbound Visibility Rhythm™: My Energy-Led Marketing Strategy for Sustainable Visibility
An energy-led marketing strategy changed everything for me.
For a long time, I thought I was the problem.
I’d try to follow all the advice; show up every day, be consistent, stay visible no matter what, and I’d still end up burnt out, invisible, and spiralling into guilt because I couldn’t keep up.
Not because I didn’t care. Not because I wasn’t capable.
But because I was disabled, chronically ill, and living in a body that didn’t run on “always on” mode.
And yet every marketing strategy I found seemed to assume I had unlimited energy, predictable cycles, and the ability to hustle like a machine.
Eventually, I realised I didn’t need more motivation.
I needed a different kind of marketing strategy, one that met me where I was.
So I built one.
Why I Created an Energy-Led Marketing Strategy
The Spellbound Visibility Rhythm™ wasn’t something I dreamed up in a single afternoon.
It came from over a decade of navigating burnout, brain fog, creative highs and energy crashes, as both a digital marketer and a disabled business owner.
I started tracking my energy. I noticed that I naturally moved through four repeating phases:
🌑 deep rest → 💭 visioning → 🔥 action → 🌀 integration… and back again. Or sometimes I’d go back and forth between the same two phases. But one thing I did notice was these four energy phases.
Trying to force myself to stay in “content output” mode all the time? It never worked.
But when I let myself work with those phases, not against them, everything changed.
That’s when the Spellbound Visibility Rhythm™ became the energy-led marketing strategy I didn’t know I was missing.
And now? It’s the foundation of how I support creative, neurodivergent, and chronically ill entrepreneurs who want to be visible without burning out.
What Is the Spellbound Visibility Rhythm™?
This rhythm is a cyclical, intuitive approach to visibility and content creation built around your energy, not someone else’s algorithm.
It has four key phases:
🔮 1. Vision
Your dreaming, planning, and intention-setting space.
This is where you reconnect to your goals, your message, your “why.”
✨ Looks like: whiteboard days, mind-maps, Pinterest spirals, and strategy days with tea and soft music.
⚠️ Danger: Getting stuck in over-planning and never moving into action.
🔥 2. Action
This is the doing phase; think publishing, launching, creating, showing up.
✨ Looks like: batching reels, sending the email, going live, making bold moves.
⚠️ Danger: Burning out if you try to live here too long.
🌀 3. Integration
The pause. The processing.
This is where you check in with what’s working, what isn’t, what needs adjusting?
✨ Looks like: journaling, looking at analytics, walking without your phone.
⚠️ Danger: Guilt for “not producing” when this is actually a vital part of growth.
🌑 4. Rest
The deep reset.
No posting. No showing up. Just being.
✨ Looks like: disappearing from socials without shame, naps, joy, healing.
⚠️ Danger: Mistaking rest for failure, when it’s actually what fuels your return.
How This Energy-Led Marketing Strategy Changed Everything
Once I started working in rhythm instead of resistance, everything got easier.
- I stopped forcing visibility during burnout and started planning for it.
- I gave myself permission to rest, knowing I’d built momentum that could carry me.
- I created sustainable, SEO-friendly content that kept working even when I stepped back.
- And most importantly, I started showing up in a way that felt like me.
This isn’t some fluffy mindset shift.
It’s a real, strategic, energy-led marketing strategy that’s designed to work for humans, not robots.
It’s clarity without rigidity.
Structure without burnout.
Visibility that leaves room for life.
Who Is This For?
If you’ve ever said:
- “I want to be more consistent, but I just don’t have the energy.”
- “I disappear for weeks and then feel like I have to start from scratch.”
- “I love what I do, but I hate how marketing makes me feel…”
Then this rhythm was built for you.
Because here’s the truth: You don’t need to post every day to be successful.
You don’t need to go viral to grow.
You just need a sustainable, energy-led marketing strategy that reflects your reality.
Why Energy-Led Strategy > Traditional Consistency Plans
Here’s the thing:
| Traditional Strategy | Spellbound Visibility Rhythm™ |
|---|---|
| Post every day, no matter what | Show up when your energy supports it |
| Stick to a rigid content calendar | Adapt your plan to your current phase |
| Treat rest as laziness | Treat rest as fuel |
| Focus on algorithms | Focus on alignment, resonance, and discovery |
This shift isn’t just kind.
It’s powerful.
Because aligned strategy is more sustainable than forced consistency will ever be.
Final Thoughts: You Deserve a Strategy That Feels Like You
The Spellbound Visibility Rhythm™ gave me my business back.
It let me build something that works because of who I am, not in spite of it.
It’s the rhythm I wish I had years ago.
And now it’s the rhythm I get to teach others.
If you’ve been looking for a way to grow that doesn’t require self-abandonment, this is it.
You don’t need to fight your energy.
You just need to find your rhythm.
Want to build a marketing strategy around your energy, not against it?
💫 This is exactly what we do inside my mentorships.
The Spellbound Visibility Rhythm™ and the Spellbound Strategy System™ are at the heart of everything I teach – whether you’re working with me 1:1 or inside one of my immersive containers.
Because you deserve a strategy that reflects who you are and how you actually work.
🖤 Explore my mentorships here and let’s build your boldest, most sustainable visibility yet.
