How I Found My Favourite SEO Tool (And Why I Recommend It to Every Client and Course Student)
If you’ve ever fallen down a rabbit hole trying to choose the perfect SEO tool, you’re not alone.
As someone who teaches SEO to Virtual Assistants and service providers, and still uses it hands-on for client strategy work, I’ve tried more SEO tools than I can count. Some were too complex, some were too basic, and some were just downright chaotic.
But when I found Wincher, everything changed. It became my go-to SEO tool – the one I recommend to every single client and student.
Not because it’s flashy or overwhelming. But because it works. It’s simple, powerful, and doesn’t try to bamboozle you with unnecessary fluff.
How I Found The One
When I first got into SEO, I did what most people do: I jumped into the deep end with tools like Ahrefs and SEMrush. And don’t get me wrong, they’re brilliant in their own way. But for someone trying to teach SEO in a clear, no-BS way?
I needed something better.
I needed a tool that:
✅ Was easy to use – even for beginners
✅ Didn’t overwhelm people with dashboards of doom
✅ Gave me solid data I could actually do something with
And Wincher ticked every single box.
How I Tested SEO Tools Before Finding Wincher
Before I discovered Wincher, I was knee-deep in every SEO tool I could find. I tested everything from the big names like Ahrefs and SEMrush to lesser-known platforms that promised the world and delivered very little.
Some had great data, but a nightmarish user interface. Others were beginner-friendly, but too shallow to be useful long term. A few were clearly designed for massive teams and tech pros, not for solo business owners or service providers like me and my students.
Every time I introduced a new tool into my course, I watched people’s eyes glaze over. Not because they weren’t capable, but because the tools made SEO feel overcomplicated.
That was my turning point. I needed something I could actually teach. A tool that made SEO more accessible, not more intimidating. One that respected the user’s time, energy, and learning curve.
That’s when I landed on Wincher – and never looked back!
What Makes Wincher My Favourite SEO Tool
Here’s what I genuinely love about Wincher:
- It’s refreshingly simple.
You don’t need 10 hours of training to get started. You can track your rankings and understand what’s working at a glance. - It’s made for real people.
Not just SEO veterans. Whether you’re a business owner, VA, or content creator, it makes SEO feel doable. - The free tools are genuinely useful.
I’m constantly sharing Wincher’s On-Page SEO Checker with students because it’s fast, intuitive, and requires zero sign-up. - It makes keyword tracking make sense.
Instead of overwhelming graphs, you get clear visuals, easy filters, and data you can actually act on. - It aligns with my values.
I teach SEO without the manipulation. Wincher helps me do that by making ethical, accessible SEO simple to track and improve.
Features That Make Wincher a Standout SEO Tool
I don’t throw around recommendations lightly, especially when it comes to tools that become part of someone’s workflow or course experience.
Here are a few standout Wincher features that make it a no-brainer SEO tool for me:
🔍 Daily rank tracking without overwhelm – I get a clear view of keyword movement over time without sorting through endless data columns.
📈 Visual progress tracking – Wincher’s graphs actually make sense. They show what’s changing and what actions are working.
💬 Collaborative access – Perfect for agencies or freelancers working with multiple clients. You can invite others without complicating things.
📊 Competitor tracking – A handy feature to keep an eye on what others in your niche are doing (and where you can overtake them).
✨ On-Page SEO Checker – This one is gold. I give it to my students when they need a quick, no-login-required way to check how well a blog or page is optimised.
How I Use Wincher in My Business
I use Wincher in two key ways:
- Inside The SEO Spellbook, my course for Online Service Providers
Students get step-by-step guidance on how to use tools like Wincher to audit their own site or support their clients with confidence. It’s one of the tools I demo regularly, because it’s perfect for beginner-to-intermediate users. - In my own SEO client work
Whether I’m building a keyword strategy, running a Power Hour, or delivering a custom SEO audit, Wincher is the tool I lean on to get clarity fast. I track keywords, review competitors, and check progress month to month, all in one place.
Teaching SEO Shouldn’t Be Intimidating
A big part of why I love Wincher is that it helps me demystify SEO – something I care deeply about.
My students are often VAs, creatives, and service providers who’ve been told that SEO is “too hard” or “not for them.” I know that feeling. I’ve been there myself. But that narrative is outdated, and damaging.
The truth is: SEO isn’t just for tech bros or big agencies. It’s a powerful marketing tool that can work for small businesses and freelancers too, when it’s taught in a way that’s human-first, accessible, and strategic.
That’s why I built my course, The SEO Spellbook, around a visibility framework that’s grounded in intention, identity, and simplicity. And that’s why Wincher is part of it.
It gives my students clarity. It shows them what’s working. And more than anything, it helps them feel confident.
Because the best SEO tool isn’t the one with the most features, it’s the one people actually use.
Want to Try Wincher? Use My Link!
If you’re looking for an SEO tool that won’t fry your brain or drain your wallet, I’ve got you.
Wincher offers a 14-day free trial so you can dive in and explore.
You can also try their free On-Page SEO Checker right now with no sign-up needed.
👉 On-Page SEO Checker
Use my affiliate link and code WELCOME30 for 30% off!
Want help using tools like Wincher to build your own strategy?
Book an SEO Power Hour
Explore The SEO Spellbook Course
The Bottom Line
You don’t need a million tabs, a subscription that costs a fortune, or a PhD in SEO to grow your visibility. You just need the right SEO tool and the confidence to use it.
For me and my students, that’s Wincher.
