Virtual Assistant for SEO: How to Offer This In-Demand Service with Confidence
If you’ve been wondering what it’s really like to become a virtual assistant for SEO, let me tell you how it started for me.
Even though I’d been working in marketing in one way or another since 2014, my first business was as a Virtual Assistant – and that’s when I first started learning about SEO.
At the time, it felt like some mysterious tech magic reserved for big brands with huge websites and corporate marketing teams. But once I started applying it to my own business, everything changed.
Now? Becoming a virtual assistant for SEO is one of the smartest ways to grow your services, raise your rates, and attract high-value clients who want to get found on Google (without burning out on social media).
So let’s break it down.
Why SEO? And Why Now?
If you’ve ever supported clients with content, admin, websites or marketing tasks, you’re already closer to SEO than you think. It’s not just about keywords and data, it’s about making content easier to find. And that’s something most online businesses desperately need help with.
Just take a look at this breakdown from Aristo Sourcing: SEO Virtual Assistants help with everything from content optimisation to analytics and backlink research.
And according to ZipRecruiter, SEO Assistant roles are growing rapidly. Business owners are starting to understand that social media can’t be the only strategy, and that’s where you come in.
What Does a Virtual Assistant for SEO Actually Do?
Great question… and one I get a lot!
Here are some of the tasks a virtual assistant for SEO might handle:
- Basic keyword research (so clients know what people are searching for)
- On-page SEO updates (like page titles, meta descriptions, and internal links)
- Blog formatting and optimisation
- Content repurposing for search
- Site audits and simple performance reviews
- Tracking SEO metrics (without needing to be a data analyst)
You don’t need to do everything. But with the right skills and confidence, you can carve out a niche as a virtual assistant for SEO that supports clients in a real, tangible way.
Learning SEO doesn’t just give you a new skill. It gives you freedom. Freedom from constantly chasing content ideas. Freedom from hoping the algorithm plays nice. And freedom to build a business that grows even when you’re not glued to your screen. If you’re a VA or service provider who wants more ease, more confidence, and more control over your marketing, SEO is a great place to start.
What Makes You Stand Out as a VA Offering SEO?
Here’s the thing, there are a lot of virtual assistants out there. But there aren’t many who know how to turn content into traffic, or how to help clients show up where people are actually searching.
That’s what makes offering SEO so powerful.
When you can combine your existing skills (admin, blogging, content, organisation, tech support) with SEO strategy, you instantly become more valuable. You stop being “just a VA” and start becoming a strategic partner in your client’s growth.
And because so many business owners are still confused or overwhelmed by SEO, you get to be the one who demystifies it, and THAT’S a huge trust builder.
Ready to Learn the Skills?
If you’re a VA or online service provider who wants to stop guessing and start offering SEO services confidently…
✨ The SEO Spellbook is for you.
It’s an 8-week course designed to demystify SEO, show you exactly what to do (and what to skip), and help you build a visibility strategy for yourself and your clients – without burning out on social media.
Why I Created This Course (And What’s Next)
I built this course because I was the VA avoiding SEO. I thought it was too complicated, too techy, and too far removed from the kind of work I loved.
But once I realised how strategic (and accessible) SEO actually is, it completely changed how I showed up, found clients, and marketed myself. It became my secret weapon, and now I want to pass that on.
Not only does The SEO Spellbook help you understand and use SEO in your own business, but I’m also building a follow-up course: The SEO Service Kit.
That course will help you package and sell SEO as a service so you can confidently pitch it, price it, and deliver it to clients as part of your offer suite.
Who Is This Skillset Really For?
You don’t need to be a marketing expert to start offering SEO.
This is for the VAs who already support clients with blogs, content, admin, or social media—but want to offer something longer lasting.
It’s for the service providers who are sick of shouting into the void on Instagram.
It’s for the freelancers who want to charge more, deliver real results, and create sustainable success.
And it’s especially for you if you’ve ever thought:
“I know I’m great at what I do, but why aren’t more people finding me?”
Because when people can’t find you, they can’t work with you.
Final Thoughts: You Don’t Need to Be an Expert, Just a Strategist
The truth is, you don’t need to be an “SEO guru” to become a brilliant virtual assistant for SEO.
You just need to understand how it works, learn how to apply it, and be willing to experiment, test, and grow.
Whether you want to increase your rates, attract better-fit clients, or stand out in a crowded VA market – this is your chance to do it with strategy, not stress.
✨ Join the waitlist for The SEO Spellbook and start using SEO like a pro, even if you’ve never touched a keyword tool before.
Want Personalised Help? Book an SEO Power Hour
If you’re not quite ready for a full course, or if you want to get super focused on your own website, services, or client work – I offer 1:1 SEO Power Hours.
We can work through:
- Your site or client SEO setup
- Keyword research for your niche
- What’s actually holding your visibility back
It’s perfect for VAs and service providers who want clarity, confidence, and a strategy that works now, not six months from now.
✨ Click here to book your SEO Power Hour ✨
Real help. Real strategy. Zero BS.
