SEO and SEM Strategy That Actually Works
Visibility isn’t just about showing up. It’s about showing up in the right place, at the right time, in front of the right people.
Whether you’re a service provider, VA, or creative business owner, your dream clients are searching for someone just like you. But if your content isn’t strategically optimised (and your site isn’t set up to convert), they’re never going to find you.
Let’s fix that.
My SEO and SEM services are designed to help you attract aligned traffic, understand what’s working, and create a strategy that actually converts. No jargon. No guesswork. Just a blend of intuitive brand magic and expert strategy that gets results.
I use my signature Spellbook Strategy to help ethical, creative businesses build intentional visibility using search engine marketing – without the jargon, fluff, or black-hat nonsense.
Want more visibility, better results, and a strategy that actually makes sense?
You don’t need to chase every trend or overcomplicate your marketing. You just need an SEO and SEM strategy that’s aligned with how you want to show up and how your dream clients actually search. Whether you’re looking to audit your website, fix your Google Business Profile, or finally get your ads working with your organic content, I’ve got you.
Unlock your potential with SEO and SEM
Turn your website into a magnet for aligned leads. From keywords to content, we’ll optimise your site so Google and your audience can’t miss you.
Reach the right people, fast. I’ll help you build ethical, strategic ad campaigns that amplify your visibility and support your organic efforts – not replace them.
Data without the overwhelm. I’ll show you what’s working, what’s not, and how to use Google Analytics to make confident content and conversion decisions.
Got traffic but no sales? Let’s fix that. I’ll help you optimise your pages to turn visitors into action-takers.
Get found locally. We’ll boost your visibility in local search results and help your listing work harder for your business.
Need a second opinion? I’ll audit your current strategy and show you exactly what’s working, what needs fixing, and where to focus next.
Power up your digital marketing in just one hour!
Struggling to navigate the complexities of digital marketing? Gain clarity and actionable insights with a personalised Power Hour session, designed to address your specific challenges and unlock new opportunities!
Gain valuable insights
SEO and SEM aren’t just about showing up. They’re about knowing what’s working and why.
With every service, you’ll get strategic recommendations rooted in data, aligned with your values, and delivered in plain English.
Tailored Strategy
Everything I do is customised for your business, not a cookie-cutter template in sight.
Actionable Data
No more guessing. You’ll get clear takeaways that drive smart decisions.
Aligned & Ethical
My approach is values-led and audience-first. No black hat tricks or “hacks”. Just real strategy that respects your clients and the algorithm.
SEO and SEM Packages
Whether you’re just getting started or ready to go all in, I’ve got a service that fits your goals and your budget. These SEO and SEM packages are designed to grow with you – from quick wins and clarity to full strategy and long-term visibility.
All options are rooted in The Spellbook Strategy: my signature framework that blends keyword research, intent mapping, ethical marketing and aligned visibility. No fluff. No black hat nonsense. Just SEO and SEM that actually works.
Visibility Starter
£149 (one-time fee)
“Let’s fix what’s not working, no fluff.”
A rapid-fire 1:1 session to audit your SEO, answer your questions, and leave you with a solid plan to move forward – fast.
Perfect if you want personalised guidance without the overwhelm of a full project.
Included:
SEO Audit & Strategy Build
£395 (one-time fee)
“I’ll show you exactly what’s working, what’s not, and how to fix it.”
For businesses ready to stop guessing and start implementing with a solid roadmap based on real data.
Ideal if you want to overhaul your visibility but still want to manage your SEO yourself.
Included:
Done-With-You SEO Strategy Sprint
£975 (one-time fee)
“Your SEO, sorted – with strategy, support, and confidence.”
For small businesses and personal brands who don’t want a full done-for-you service but still want expert guidance, clarity, and momentum.
This is the highest-touch option in my SEO & SEM services – perfect if you want strategic partnership, not just a plan.
Included (everything in the SEO Audit & Strategy Build, plus):
Ongoing SEO Support
From £675/month (3-month minimum)
“Stay visible, stay strategic, stay growing.”
For businesses ready to maintain their visibility, track what’s working, and keep evolving their SEO & SEM over time.
Best for businesses ready to invest in long-term SEO growth without falling behind.
Included:
Working with a Web Developer and Need That Pesky Copy and SEO Sorted?
Conversion copy, technical SEO, schema + tracking; delivered as a developer-ready pack.
You’ve got a developer – great! I step in as your conversion + visibility partner to make the build actually perform. This hybrid service blends conversion-focused website copy with intent-led SEO and SEM readiness. Everything is delivered in a single developer-ready pack so your site launches clean, searchable, accessible, and ready to convert from day one.
These packages are built from my signature frameworks (The Spellbound Strategy System™, The Spellbound Visibility Rhythm™, and The Spellbound Sales Messaging Method™) along with over 10 years’ hands-on experience. I partner with you and your developer as one seamless team to cover every crack and crevice of your business: conversion-led copy, intent-driven SEO, SEM-ready tracking, accessibility essentials, and launch QA; all delivered in a clean, developer-ready pack. The result? A site that feels like you, reads like a love letter to your best-fit clients, and performs like an engine – ethically, sustainably, and measurably (no hustle required).
Take a look at my two comprehensive packages:
The First Spell – Website Copy + SEO Starter
Investment: £975 • Timeline: ~2–3 weeks
Perfect for: Founders with a developer already lined up who need clear, on-brand copy and foundational SEO so the site ships fast and brings in the right people.
The Alchemist’s Website Transformation – Full Copy + SEO/SEM Build Partner
Investment: £1,950 • Timeline: ~4–6 weeks
Perfect for: Brands ready to launch or relaunch with end-to-end messaging, technical SEO and SEM-ready measurement, in tight partnership with your developer.
Little bonus for loyal witches ✨
Book any ongoing retainer within 30 days of delivery (SEO, content, email, or visibility support) and get £100 off per month for the first 3 months.
Ready to Attract Aligned Clients?
If you’re ready for SEO and SEM services that actually make sense for your business, not just what the algorithm says today, you’re in the right place.
Let’s build a strategy that helps your dream clients find you – and trust you.
