You don’t need to go viral to get found. One of the most overlooked visibility tools in your digital toolkit right now? SEO for TikTok. Yep, TikTok videos can (and do) show up in Google search results. And in July 2025, Instagram will join the party too, meaning short-form video content is more searchable than…
If you’ve ever fallen down a rabbit hole trying to choose the perfect SEO tool, you’re not alone. As someone who teaches SEO to Virtual Assistants and service providers, and still uses it hands-on for client strategy work, I’ve tried more SEO tools than I can count. Some were too complex, some were too basic,…
If you’re in the process of scaling your online presence, you’ve probably Googled “SEO and SEM services” more times than you can count. You might have stumbled across dozens of agencies offering cookie-cutter packages, promising results without explaining how. And if that feels a bit off? You’re not wrong to question it. The truth is,…
When was the last time you gave your website a proper health check? If you’re feeling stuck with your rankings or wondering why you’re not getting more leads from Google, it’s probably time for an audit. Not the boring, jargon-filled kind. A real one. A strategic one. One that helps you actually improve your visibility,…
You’ve probably heard the phrase SEO Power Hour floating around and wondered… what actually is that? Is it a generic consultation? A vague strategy chat? Another hour of someone telling you to “just blog more”? Spoiler: it’s none of those things. An SEO Power Hour is a focused, strategic, and personalised session designed to help…
Having a strong SEO strategy is essential for any business looking to thrive online. A well-rounded approach to SEO ensures that your website ranks high on search engine results pages (SERPs), drives organic traffic, and ultimately, boosts your business. This guide will walk you through the four essential pillars of SEO that form the backbone…
When it comes to enhancing your online presence, an SEO audit is a crucial step. An SEO audit provides a comprehensive evaluation of your website’s search engine optimisation, offering actionable insights and recommendations to improve visibility, performance, and user engagement. Whenever I start working with a new SEO or SEM client, I always stress the…
When we think about search engines, Google is the first that comes to mind. However, TikTok SEO is emerging as a powerful tool for businesses and content creators to enhance their visibility. With over 60% of Gen Z users turning to TikTok for their search queries, it’s crucial to understand and implement TikTok SEO strategies…
Anyone that knows me will tell you that I LOVE SEO Marketing. I’ve always been a bit of a ‘numbers gal’, and I think SEO work allows me to be analytical and creative. If you’re here, it probably means you’ve recently heard the term ‘SEO’, ‘SEM or ‘SEO Marketing’ but what does it really mean,…
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