Performance Marketing shooting stars

SEO and SEM Strategy That Actually Works

Visibility isn’t just about showing up. It’s about showing up in the right place, at the right time, in front of the right people.

Whether you’re a service provider, VA, or creative business owner, your dream clients are searching for someone just like you. But if your content isn’t strategically optimised (and your site isn’t set up to convert), they’re never going to find you.
Let’s fix that.

My SEO and SEM services are designed to help you attract aligned traffic, understand what’s working, and create a strategy that actually converts. No jargon. No guesswork. Just a blend of intuitive brand magic and expert strategy that gets results.

I use my signature Spellbook Strategy to help ethical, creative businesses build intentional visibility using search engine marketing – without the jargon, fluff, or black-hat nonsense.

seo and sem

You don’t need to chase every trend or overcomplicate your marketing. You just need an SEO and SEM strategy that’s aligned with how you want to show up and how your dream clients actually search. Whether you’re looking to audit your website, fix your Google Business Profile, or finally get your ads working with your organic content, I’ve got you.

Unlock your potential with SEO and SEM

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Gain valuable insights

SEO and SEM aren’t just about showing up. They’re about knowing what’s working and why.

With every service, you’ll get strategic recommendations rooted in data, aligned with your values, and delivered in plain English.

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Tailored Strategy

Everything I do is customised for your business, not a cookie-cutter template in sight.

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Actionable Data

No more guessing. You’ll get clear takeaways that drive smart decisions.

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Aligned & Ethical

My approach is values-led and audience-first. No black hat tricks or “hacks”. Just real strategy that respects your clients and the algorithm.

Performance Marketing shooting stars

SEO and SEM Packages

Whether you’re just getting started or ready to go all in, I’ve got a service that fits your goals and your budget. These SEO and SEM packages are designed to grow with you – from quick wins and clarity to full strategy and long-term visibility.

All options are rooted in The Spellbook Strategy: my signature framework that blends keyword research, intent mapping, ethical marketing and aligned visibility. No fluff. No black hat nonsense. Just SEO and SEM that actually works.

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Visibility Starter

£149 (one-time fee)

“Let’s fix what’s not working, no fluff.”
A rapid-fire 1:1 session to audit your SEO, answer your questions, and leave you with a solid plan to move forward – fast.

Perfect if you want personalised guidance without the overwhelm of a full project.

Included:

  • 60-minute SEO session via Zoom
  • Custom strategy notes + quick wins
  • Action plan to improve your rankings and visibility
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SEO Audit & Strategy Build

£395 (one-time fee)

“I’ll show you exactly what’s working, what’s not, and how to fix it.”
For businesses ready to stop guessing and start implementing with a solid roadmap based on real data.

Ideal if you want to overhaul your visibility but still want to manage your SEO yourself.

Included:

  • Full website SEO audit
  • Keyword and content strategy
  • Competitor snapshot
  • 60-minute strategy call to walk through everything
  • Roadmap to keep you on track
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Done-With-You SEO Strategy Sprint

£975 (one-time fee)

“Your SEO, sorted – with strategy, support, and confidence.”
For small businesses and personal brands who don’t want a full done-for-you service but still want expert guidance, clarity, and momentum.

This is the highest-touch option in my SEO & SEM services – perfect if you want strategic partnership, not just a plan.

Included:

  • Pre-session audit + intake form
  • 2x 90-minute strategy sessions
  • Custom keyword + content plan
  • Tailored SEO training so you know exactly what to do next
  • Blog or website page review
  • 30 days of email, Slack or DM support for follow-up questions and feedback
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Ongoing SEO Support

From £600/month (3-month minimum)

“Stay visible, stay strategic, stay growing.”
For businesses ready to maintain their visibility, track what’s working, and keep evolving their SEO & SEM over time.

Best for businesses ready to invest in long-term SEO growth without falling behind.

Included:

  • Monthly analytics + keyword review
  • SEO blog content planning, writing and optimisation
  • Technical SEO checks
  • 30-minute monthly check-in call
  • 1x 60-minute blog or service page writing session
  • Priority email support
  • Quarterly strategy review to keep momentum building

If you’re ready for SEO and SEM services that actually make sense for your business, not just what the algorithm says today, you’re in the right place.

Let’s build a strategy that helps your dream clients find you – and trust you.

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Happy clients