Website Copywriting and Conversion Strategy
Your website isn’t just a digital business card; it’s your most powerful sales tool. But if your copy is vague, forgettable, or overloaded with buzzwords, it’s probably costing you clients.
That’s where strategic website copywriting comes in.
I write bold, conversion-driven copy that sounds like you and sells your services. Whether you’re launching a new site or refreshing an outdated one, this is where clarity meets connection – and where your words finally do the heavy lifting.
Copy That Connects, Converts, and Feels Like You
Website copywriting isn’t just about filling a page. It’s about crafting an intentional journey for your reader – one that earns trust and encourages action.
My approach blends SEO know-how with storytelling, psychology, and clarity. I use proven conversion principles (no gimmicks) to turn your message into something magnetic.
Unlock Your Potential with Website Copywriting Services
We’ll capture your unique tone of voice and weave it consistently across every page to make your brand unmistakable.
Your words won’t just read well – they’ll rank well, too. Every page is built with strategic keywords and search intent in mind.
Clear navigation, purposeful CTAs, and intuitive flow. We’ll guide visitors through your site with copy that moves them to action.
It’s not just about what you offer – it’s about why it matters. We’ll highlight your value in a way that resonates with the right people.
For bigger projects, you’ll get page-by-page wireframes to align layout, design, and copy with your business goals.
Every project includes feedback rounds and check-ins to make sure your copy doesn’t just sound good – it feels right.
Power up your digital marketing in just one hour!
Struggling to navigate the complexities of digital marketing? Gain clarity and actionable insights with a personalised Power Hour session, designed to address your specific challenges and unlock new opportunities!
Why choose me?
Benefit from conversion-focused website copywriting, SEO expertise, and a strategic approach that’s rooted in your values, not outdated formulas.
Intuitive, Strategic Copy
Every word is written with intention – blending your voice, brand identity, and business goals to create copy that feels like you and sells without the sleaze.
Human-First, Search-Smart
This isn’t just keyword stuffing or AI regurgitation. I write content that’s crafted for connection and optimised to help your dream clients find you.
Ethical, Bold, and Accessible
No fake urgency or pushy tactics. Just copy that empowers, resonates, and builds trust with the right people from the very first click.
Website Copywriting Services & Packages
Whether you’re launching something new, rewriting outdated copy, or finally ready to stop DIY-ing your words, there’s a package here to fit your goals, budget, and voice.
These website copywriting services are built to grow with you, from quick-turnaround edits to full-site rewrites with strategy, SEO, and messaging clarity baked in. Every offer is rooted in The Spellbook Strategy: my signature approach that blends SEO, ethical marketing, conversion psychology, and a deep understanding of how your people think, search, and decide.
Let’s make your website sound like YOU, and sell like magic.
Website Copy Audit
£150 (one-time fee)
“Find the gaps, fix the blocks, and turn your website into a magnet for the right people.”
A fast, focused review of your current website copy to pinpoint what’s working -and what’s falling flat.
Perfect for business owners who want expert insights without rewriting everything from scratch.
Mini Website Refresh
£525 (one-time fee)
“Update your copy to reflect the brand you are now, not the one you were six months ago.
Ideal if you’re rebranding, repositioning, or refining your offers and want your website to sound like you.
Perfect for small but mighty businesses who need strategic copy that builds connection and trust.
Full Website Copy & SEO Strategy
£975 (one-time fee)
The Magnetic Website Makeover
“SEO-smart, conversion-ready copy that sounds like you and sells like magic.”
This high-touch service is your full content overhaul – built to help your dream clients find you and feel ready to buy.
Perfect if you’re launching, pivoting, or levelling up your site for maximum clarity, confidence, and conversion.
Ongoing Copy & Optimisation Support
From £600/month (3-month minimum)
“Stay fresh, stay found, and keep your copy working hard behind the scenes.”
For businesses that regularly update their website, add new services, or want continuous support with strategy and SEO.
Best for business owners who don’t have time to do it all themselves, but want it done well.
Working with a Web Developer and Need That Pesky Copy and SEO Sorted?
Conversion copy, technical SEO, schema + tracking; delivered as a developer-ready pack.
You’ve got a developer – great! I step in as your conversion + visibility partner to make the build actually perform. This hybrid service blends conversion-focused website copywriting with intent-led SEO and SEM readiness. Everything is delivered in a single developer-ready pack so your site launches clean, searchable, accessible, and ready to convert from day one.
These packages are built from my signature frameworks (The Spellbound Strategy System™, The Spellbound Visibility Rhythm™, and The Spellbound Sales Messaging Method™) along with over 10 years’ hands-on experience. I partner with you and your developer as one seamless team to cover every crack and crevice of your business: conversion-led copy, intent-driven SEO, SEM-ready tracking, accessibility essentials, and launch QA; all delivered in a clean, developer-ready pack. The result? A site that feels like you, reads like a love letter to your best-fit clients, and performs like an engine – ethically, sustainably, and measurably (no hustle required).
Take a look at my two comprehensive packages:
The First Spell – Website Copy + SEO Starter
Investment: £975 • Timeline: ~2–3 weeks
Perfect for: Founders with a developer already lined up who need clear, on-brand copy and foundational SEO so the site ships fast and brings in the right people.
The Alchemist’s Website Transformation – Full Copy + SEO/SEM Build Partner
Investment: £1,950 • Timeline: ~4–6 weeks
Perfect for: Brands ready to launch or relaunch with end-to-end messaging, technical SEO and SEM-ready measurement, in tight partnership with your developer.
Little bonus for loyal witches ✨
Book any ongoing retainer within 30 days of delivery (SEO, content, email, or visibility support) and get £100 off per month for the first 3 months.
Got questions?
I’ve got answers.
Ready for Website Copy That Actually Converts?
Whether you’re launching a new site, refreshing your offers, or finally ready for messaging that feels like you and speaks to the right people, you deserve more than just words that fill space.
You deserve website copy that moves people, and moves your business forward.
